Captain Marketing Lead – Careem Karachi

When people in Karachi talk about Careem, they usually talk about rides, food deliveries, or sending money with just a tap. But what’s often left out is the story of the captains — the thousands of drivers who actually make the app come alive. And behind the scenes, there’s a team working hard to keep these captains connected, motivated, and informed. That’s where this role comes in: Captain Marketing Lead.

Why this job matters more than it seems

If you’ve ever thought that design is just about making things “look nice,” this role might change your perspective. At Careem, it’s about way more. Captains don’t have the time to scroll through long documents or complicated updates. They need information that clicks in seconds. Sometimes it’s a WhatsApp creative, sometimes a poster at a captain support center, sometimes a quick in-app banner.

So the job is simple to explain but tricky to nail: turn complex updates into visuals that actually make sense to people from all walks of life.

What your days might look like

One day, you’re working on flyers for a captain event in Saddar. The next, you’re designing a newsletter that explains a new incentive scheme. Then, suddenly, you’re asked to put together visuals for an activation campaign that rolls out across multiple cities. It’s fast-paced, sometimes messy, but always impactful. And honestly, that’s the fun of it.

You’ll be the person who makes sure every design feels local, relatable, and clear. Because if the captains don’t get the message, the campaign simply doesn’t work.

The kind of person Careem is looking for

Careem isn’t looking for someone who just knows Photoshop or Illustrator (though yes, you’ll definitely need those). They want someone who can think like a storyteller. Someone who can take a complicated update and ask: “If I were a captain, how would I want to see this?”

A degree in Graphic Design or Visual Arts helps, but your portfolio will speak louder than your degree. If you’ve got 2–4 years of design experience, especially in marketing or community projects, you’re on the right track. And if you can throw in motion graphics or video editing skills, that’s a huge plus.

What Careem promises in return

Now, let’s talk about why people love working at Careem. Flexibility is a big one. You’ll work 4 days in the office, 1 day from home, and even have the option to work from anywhere in the world for 30 days a year. Add unlimited vacation days, health benefits, and even reimbursements for gym or fitness activities — and you’ve got a package that feels modern and human.

But beyond perks, there’s also the chance to do work that matters. Every creative you design directly impacts the lives of captains. You’re not just filling blank pages; you’re shaping the way people experience one of the region’s biggest platforms.

Industry insight

Design in tech isn’t what it used to be. Ten years ago, a designer’s job was mostly to make things pretty. Today, especially in companies like Careem, it’s about building trust and delivering clarity. In a market like Pakistan — where you’re dealing with diverse languages, literacy levels, and cultural nuances — the role of a designer is almost like being a translator. You’re translating complex systems into visuals that anyone can understand. That’s why this job isn’t just a “graphic design” role. It’s a communication role, a cultural role, and in many ways, a leadership role.

Quick FAQs

Q: What’s the salary range?
Careem hasn’t shared official numbers, but similar roles in Karachi often fall between PKR 120,000 – 180,000 depending on experience.

Q: Is agency experience required?
Not strictly. If you’ve worked on campaigns that required community-focused design and you can show strong samples, you’ll fit right in.

Q: Do I need motion graphics?
Not mandatory, but if you can handle video or animations, you’ll be adding serious weight to your application.