TikTok Shop Expert Full Time

Are you passionate about social commerce and excited by the rapid evolution of e-commerce on TikTok? We’re looking for a highly skilled TikTok Shop Expert to join our growing digital team. This role is ideal for someone who lives and breathes TikTok, understands the algorithm, and knows how to turn content into conversions.

As our TikTok Shop Expert, you’ll take full ownership of our TikTok Shop—from setting up and managing the store to driving strategic content, ads, and campaigns that boost sales. You’ll collaborate with content creators, marketers, and e-commerce specialists to ensure our brand stands out in the highly competitive TikTok shopping space.

This is not your average marketing role. We’re looking for a strategist, an implementer, a creative thinker, and someone who knows the platform inside out.

What You’ll Be Doing

🛒 TikTok Shop Setup and Optimization

• Take the lead on setting up and configuring the TikTok Shop from the ground up.
• Upload and manage product listings, ensuring that every description, image, and tag is accurate and optimized for both the TikTok algorithm and customer clarity.
• Integrate Shopify or other e-commerce platforms with TikTok Shop for seamless operations and data sync.

📱 Content Creation and Community Engagement

• Plan and create TikTok-native content that drives traffic to the Shop. This includes short videos, Live sessions, product demos, behind-the-scenes footage, and more.
• Develop captions, hooks, and hashtags that are aligned with TikTok trends and consumer behavior.
• Stay updated on trending formats, audio, and styles to keep content fresh and engaging.
• Organize and host or coordinate TikTok Live selling sessions to promote products in real time.

📈 TikTok Ad Campaign Management

• Build and launch ad campaigns across formats such as In-Feed Ads, Spark Ads, and TopView.
• Monitor campaign performance closely by tracking metrics like CTR (click-through rate), CPA (cost per acquisition), ROAS (return on ad spend), and engagement rate.
• A/B test creatives and targeting strategies to optimize ad spend and conversions.
• Regularly update the ad content based on performance insights and user interaction.

🤝 Influencer and Creator Collaboration

• Identify and reach out to relevant TikTok creators and influencers for affiliate and brand partnership opportunities.
• Build and maintain relationships with influencers who align with the brand image.
• Develop and manage a creator outreach calendar to ensure ongoing collaboration.
• Oversee product seeding, campaign tracking, and conversion reporting for influencer-led initiatives.

📊 Performance Analysis and Reporting

• Track store and ad performance through TikTok analytics tools and internal dashboards.
• Generate detailed reports on key metrics, sales funnel performance, and audience engagement.
• Analyze what’s working and what’s not—and adjust strategies accordingly.
• Make data-driven decisions to improve conversions, reduce cart abandonment, and enhance customer experience.

What You’ll Need to Succeed

• Proven Experience: You’ve successfully managed a TikTok Shop or similar social commerce storefront and know what it takes to generate measurable results.
• Platform Mastery: You understand TikTok’s algorithm, engagement mechanics, and user behavior deeply. You know how to make content go viral and how to use TikTok as a selling platform, not just a social one.
• Ad Skills: Experience running and scaling TikTok ad campaigns with knowledge of formats, bidding strategies, and ad creatives.
• Creative Eye: You have an intuitive sense of what content works on TikTok and can ideate and execute concepts quickly and effectively.
• Project Management: You can juggle multiple moving pieces—from content calendars to influencer outreach—without dropping the ball.
• Communication Skills: You’re clear, collaborative, and proactive when working with teammates, creators, and external vendors.
• Analytical Thinking: You can interpret data and turn numbers into actionable insights that help grow revenue and engagement.
• Sales-Oriented Mindset: You’re not just focused on views—you’re focused on conversions and ROI.

Bonus Points If You Have

• Experience using Shopify, WooCommerce, or similar e-commerce platforms.
• Background in affiliate marketing or managing referral-based campaigns.
• Experience hosting or producing TikTok Lives or product demo sessions.
• Strong personal presence or understanding of personal branding on TikTok.
• Familiarity with TikTok Creator Marketplace or other creator tools.

Why Join Us?

You’ll be joining a fast-moving, innovation-driven team that’s obsessed with performance, storytelling, and consumer engagement. We believe in giving team members autonomy and creative freedom while providing the structure needed to succeed. If you’re entrepreneurial, strategic, and excited about scaling e-commerce on one of the world’s fastest-growing platforms, you’ll fit right in.

This is your opportunity to be part of something transformative in the digital shopping space. You won’t just run a TikTok Shop—you’ll lead the way in how modern brands sell through social video.

Key Skills & Competencies

• TikTok Shop Operations
• Content Creation & Trend Analysis
• Social Commerce Strategy
• End-to-End Sales Funnels
• Influencer & Affiliate Campaign Management
• Paid Ad Management (CTR, CPA, ROAS)
• Communication & Organizational Skills
• Shopify/TikTok Integrations